| The quick answer is to get listed in
the search engines and to acquire plenty of quality links to
your site. But being listed and having plenty of link will not
always guarantee that people will find your site. |
| Search Engine Optimization is the
strategy of combining web design techniques with linking
techniques to assure the search engines not only find your site
but rate it as highly relevant in your specific categories. |
| This sounds simple enough, BUT the
problem is that the search engines all differ somewhat in how
they evaluate your website. Not only is there a difference
between the search engines but the individual search engines
continuously CHANGE their criteria. This makes staying "on
top" a significant challenge indeed. |
| Staying abreast with the major search
engine algorithms can be a full time job! |
| We at McDar Internet Consultants have
spent 5 years doing just that. We know the current trends and
can advise and assist you or implement for you, the current
techniques that yield the best results. |
Self Help
Resource Center